In India, the two are already in direct competition, where Alibaba and its affiliate Ant Financial have more than 50% stake in local payments and e-commerce platform Paytm Mall. However, there lies fierce competition in some economies, especially in burgeoning e-commerce markets of India, Australia, and Singapore. While Amazon currently dominates North America and Europe, Alibaba controls China and has made a web of strategic partnerships and investments in Southeast Asia. Their acquisitions mean that the global e-commerce landscape is consolidating. They have avoided mainly direct competition by dominating different parts of the world, but they are widening their reach by buying up the smaller local platforms. People find it much more convenient to sit at home and choose from a vast variety to save themselves from the trouble of going out and hunting for the right product in 10 different shops.Īmazon and Alibaba are the largest players with Amazon’s market cap touching USD 1 trillion in September 2018, and Alibaba nearing half a trillion. Today it’s rare to find a smartphone without an application for online shopping. A report by International Post Corporation predicts that global e-commerce sales will go up by 141% between 20.
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